Madelin McPhee and Olivia Midgett are the co-creators behind the emerging brand. Maddie and Olivia met on the first day of class at FIT when they both showed up to the class “Section 101”. Upon the first group assignment, they knew they were a dynamic duo. Both went on the have successful careers separately as designers in the fashion industry, but kept getting drawn back to the idea for starting a brand together. In 2020, the foundations were laid for Section 101 while in a global lockdown. After 2 years of building the brand identity and carefully designing the products, Section 101 launched in the Fall of 2022 with their first collection.